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Charles Hardin Holley, whose influence on rock ‘n’ roll music has been called incalculable, was born in Lubbock, a city slow to realize the importance of its native son. The Beatles, the Rolling Stones, Bob Dylan, Linda Ronstadt, the Grateful Dead and other notable groups and singers were influenced by Holly (he dropped the “e” from his last name) and his band, the Crickets. Holly was killed in an air crash in February 1959. Not until 1978, with the release of the movie The Buddy Holly Story, did Lubbock begin to understand the economic importance of the Buddy Holly mystique. In his song American Pie singer-songwriter Don McLean wrote of Feb. 3, 1959, as “the day the music died.”